Why Your SEO Strategies is Failing in 2017: 10 Hidden Reasons!

Is Your SEO Strategies Failing? You know you have followed all the rules of search engine optimization yet somehow its just not working! Well, the importance of a proper SEO strategy has already been realized by so many businesses. However, formulating an SEO campaign isn’t always the simplest. Most of the time search engine optimization strategies and techniques don’t pay off which leads people to get frustrated and annoyed. Without a proper, well-structured SEO plan your article or high quality content isn’t going to rank on 1st page of Google.

So are your SEO efforts really working?
Are you aware of what you might possibly be doing wrong?

You might be thinking – why my SEO efforts isn’t working like it used to? There are several hidden reasons which we will be looking at it one by one! The first step to redesigning your search engine optimization campaigns would be to identify what you are doing wrong. Without knowing what’s going wrong, you’ll be stuck in no man’s land implementing the same failing strategies over and over again. This would be pointless and a waste of time.

10 Reasons Your SEO Strategy is not working in 2017!

To help you understand where you might be going wrong, here’s a comprehensive list of the top ten reasons why your SEO strategy is failing.

1. Using outdated search engine optimization techniques

So what determines which technique to be used? In simple terms, it’s the algorithms which are used to measure the ranking of a website and its content. For instance Google’s algorithms are constantly being updated, changing the methods used for SEO altogether. There’s a good chance that you’re making use of old and outdated techniques which no longer generate the results which they once would. Stagnation is the worst possible thing and when attempting to stay ahead, a well-planned and up-to date SEO strategy is required.

2. Not making use of the most appropriate target keywords

Finding the right keywords is no easy task. What’s even more difficult is successfully incorporating it and neatly weaving it into your content. One of the biggest mistakes made is only using single popular keywords instead of making use of long-tail keywords. Targeting keywords that aren’t specific enough or even too specific could have a disastrous effect, leading to unsuccessful SEO efforts. Keep in mind that you’re looking to use words or phrases which people are likely to enter into search engines in hope of finding the most relevant information. Optimize your selection of keywords and use them wisely throughout the content. Incorrect keywords and incorrect use of them accounts for one of the topmost reasons for a failing SEO strategy.

3. Your target niche is just way too competitive

You’ll know this when you realize that years and years’ worth of efforts have left you far behind in the dust. If you can relate to this then you’ve identified the reason why your SEO efforts are failing. Competing in a highly popular niche is difficult, especially when up against well-established and reputed sites which have been in the industry for numerous years. If you find yourself in this sticky spot, it’s about time that you looked into it and made a change.

4. You fail to make proper use of digital marketing tools

This is what guides and helps you understand which strategy is working and which isn’t. Analytic tools and trackers including goal trackers must be made use of properly for better SEO strategies. Optimizing the content on a website is a time consuming process as there are a number of crucial factors to consider. An increase in business is not a valid measure of the success of your SEO strategy. These management tools give you a bird’s eye view of what is going on. They help you see things which cannot be known at first glance. Improper use or no use of such management tools is a possible reason why your SEO is falling short.

seo strategy is not working

5. Not targeting the right audience for your business

If you don’t know your target audience, your SEO strategy is bound to fail. You need to design your SEO strategy around the needs of your consumers. The best way to keep a track of whether you’re attracting the right audience or not is by looking at the bounce rate. The bounce rate is simply a count which shows the number of users who left your site without looking around. Having a high bounce rate tells you that there’s something wrong. In this case, you’re targeting the wrong audience.

6. You’re trying to save money?

While you don’t need to break the bank when it comes to SEO optimization and recruiting a professional SEO firm, you will however, need to invest a certain amount of money in order to see returns. You always get what you pay for so if you’re being too stingy while expecting the best results, you’re not going to get it! Proper SEO management not only takes time but requires a monetary investment. Maybe it’s time for you to look out for a good SEO firm which is cost-efficient and whose claims appear to be legitimate.

7. Bad On-page SEO is letting you down

Your website may require a facial change and an overhaul from time to time. If your on-site optimization is failing you, it’s time to rethink your existing SEO techniques. Your website needs to be appealing and engaging to capture the attention of your audience. A website which lacks appeal and is dull is bound to have a high bounce rate. If you haven’t changed things around your website in a long time, it’s time you had a long good look at it because it’s probably the reason why your SEO isn’t doing too well.

8. Get Real – Stop chasing Unrealistic goals

It’s good to dream big but even better to be grounded in reality. Not everything can be a fairy-tale and SEO optimization is far from it. Businesses love seeing immediate gains but this isn’t possible when it comes to SEO. SEO is a time-consuming process and rightly so, considering the number of factors which must be considered. If you are measuring your increase from an unrealistic viewpoint, you will always fail in your eyes. Your SEO can always fail by trying to rush things and incorporate them faster than they should be incorporated. Take time and give things a chance before acting irrationally.

9. Building low quality backlinks

Building links is beneficial but this also depends upon the kind of links you’re building. Any old links are not going to cut it, especially since Google keeps updating their algorithms. SEO must be able to adapt to such changes and if you find yourself not moving ahead even after link building, then you’re probably not doing it right. Natural-looking and high quality links is what you should be using.

10. Don’t be impatient – SEO takes Time!

Sometimes your SEO efforts could be in vain all because you aren’t giving it the time it needs to develop. It isn’t going to become successful overnight, the same way Rome wasn’t built in a day. It could take months until you start actually noticing changes for the better. If you’re in this spot, stay plugged in and don’t give up!

Identifying the reason why your SEO efforts are going down the drain is crucial. It is only then when you can make changes to your strategy. These 10 reasons are probably why your SEO strategy is failing!

Comments

  1. Jack Harper says:

    Most often I find people complaining about slow rankings or not being able to rank. The real truth about search engine ranking is their niche. As you rightly pointed out if the niche is too competitive it gets almost impossible to rank. Thanks for this fantastic guide to the hidden seo reasons.

  2. Tanvir Rahman says:

    Thanks for your SEO relevant article. I also think about backlink. 1 natural back-link is better than many low quality back-links.

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